Grab a spot along the route and enjoy one of Sioux City's favorite traditions! The River-Cade Pepsi Parade travels from 4th & Court Street to the Sioux City Museum at 4th & Nebraska Street, featuring colorful floats, marching bands, community groups, and family fun for all ages.

Cool off after the parade at the River-Cade Dairy Queen Ice Cream Social on the Sioux City Museum grounds at 4th & Nebraska Street. Check out the Smile Contest Finals, enjoy a sweet treat, visit with friends and neighbors, and keep the celebration going!